FENDER | PUGILIST DISTORTION
Fender music approached us to create a heavily glitched promotional video for their new Pugilist Distortion Pedal. We enlisted the most badass guitarist we could find, Martyna Dakowicz, to go up against volumetric sound waves controlled by Cody LaserBoi Samson. The piece follows Martyna as she boxes with sound waves from her guitar, distorting them with the impact of each punch. Joel Thomas brought in his own heavy weight skills for the final shot, giving the 3D pedal some photo-real metal textures and lighting in Cinema4D.
The music was recorded in pieces, beginning with a synthesizer backtrack and percussion of the pedal knobs clicking. Martyna then laid down some heavy riffs with a Fender Jazz Master, which we’re mixed as a single track by Enternull. The live drums we’re then recorded at Get Reel Productions in San Francisco and the final mastering was done by the sonic wizard Brian Hazard.
The music was recorded in pieces, beginning with a synthesizer backtrack and percussion of the pedal knobs clicking. Martyna then laid down some heavy riffs with a Fender Jazz Master, which we’re mixed as a single track by Enternull. The live drums we’re then recorded at Get Reel Productions in San Francisco and the final mastering was done by the sonic wizard Brian Hazard.
PROCESS | TEST SHOOT
PROCESS | LIVE ACTION SHOOT
CREDITS
Client: Fender Music
Design Direction: Peter Clark
Boxing & Lead Guitar: Martyna Dakowicz
Laser Blaster: Cody Samson
3D Animation: Joel Thomas
Design Direction: Peter Clark
Boxing & Lead Guitar: Martyna Dakowicz
Laser Blaster: Cody Samson
3D Animation: Joel Thomas
Special Thanks: All Of It Now, Phil Spitler
Cinematography & Editing: Peter Clark
Music Composition: Enternull
Drum Recording: Get Reel Productions
Mastering: Resonance Mastering
Cinematography & Editing: Peter Clark
Music Composition: Enternull
Drum Recording: Get Reel Productions
Mastering: Resonance Mastering
